WHAT IS THE MINORITY YOUTH MATTERS MOVEMENT (MYMM)?
This is a movement of well-informed consumers. We are a network of minority community leaders, families, civic groups, students, teachers, community organizations and faith based communities to bring together a national platform and collective voice for a common cause. Our goal is to bring about awareness that fifty percent of all revenue generated in America comes from minority communities. We buy services and goods from companies that support and sponsor NASCAR and its race teams, but have no major presence anywhere within NASCAR. This has to change!
MYMM is supported by the Hispanic, African American, and Asian communities, all whom have been neglected and discriminated against by NASCAR. Since the Fast & Furious movie's multi-million dollar success, there has been a major interest from minority youth groups within the inner cities throughout the United States and around the world. Fast & Furious has sparked young America to reach out to resources seeking opportunities in the racing industry. Our major corporations must realize that if 50% of their revenue comes from minority groups, we need their support to open the eyes of NASCAR. They invest billions of dollars to a sport where diversity has not existed since 1948. Our Worldwide Youth Movement is growing, strong, ready, and anxious, and hungry to taste the success of NASCAR NOW.